CREATIVITY

“Stories are our species’ unique ability to update our genetic software”

Marvel to Mahabharata. America's global war on terror to India's space successes. The stories we tell ourselves hold immense value. They are our most powerful – yet least exploited – tool.

Anand Gandhi, award-winning director and co-founder, Memesys Culture Lab, unpacks what is a story – and why stories matter for society and species. He also shares glimpses of his new, upcoming project, Maya, a stunning new mythology for the 21st century.

Watch this riveting conversation between a visionary narrative engineer and Shoma Chaudhury, Director-Curator of SYNAPSE and Founder of Lucid Lines.

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