Law & Neurotech

“In the digital era, we are the product”

Our brains are in danger.

L’Oreal is using brain sensing to personalise perfumes. Ikea is using neuro tech to pick which customers deserve to buy their limited-edition rugs. Headbands track sleepy employees in Australia. And moods of students in China.

Nita Farahany – lawyer and anti-brain tracking ethicist – lays bare the battle for our brains. On how neurotech helped her heal, what harms she discovered. And why she’s on a mission to save our neuro-rights, to protect the last frontier shaping who we are as humans: our brains.

In a jaw-dropping conversation with Shoma Chaudhry, Founder of Lucid Lines & Founder-Director, SYNAPSE.

#synapse2025 #ai #brain #hack #mind #tech #technology #humanrights